About L10 Motorsports
L10 Motorsports came from a pretty simple idea: I wanted to build something around the things I actually enjoy doing — cars, racing, design, fabrication, problem solving, and helping people get faster.
I’m Steven Case, the owner of L10 Motorsports. I’ve always been into cars, but I actually found my love for motorsports a little later than a lot of people. I didn’t really get into track driving until my late 20s, and once I did, I was hooked.
There’s a part of motorsports that can make it feel like if you didn’t start karting when you were six, you’re already behind. My experience has been pretty much the opposite. I started later, learned as much as I could, spent a lot of time driving, made plenty of mistakes, and just kept getting faster.
Eventually that turned into competing in time attack, winning events, and wanting to help other people make the same progression without having to figure absolutely everything out the hard way.
That experience has shaped a lot of what I want L10 Motorsports to be.
I’ve spent years working on everything from street cars to dedicated race cars, and I like figuring out why something isn’t working, improving it, testing it, and seeing whether the change actually makes the car better.
I also spend a lot of time behind the wheel myself. Between real-world track driving and sim racing, I’m constantly working on the same things I’m helping other drivers with. I’m not interested in throwing parts at a car because they’re popular or giving someone driving advice based purely on theory.
I want to know what works, why it works, and whether it actually makes a difference on track.
What L10 Is Becoming
The main focus of L10 Motorsports is track rentals and driver coaching.
The goal is to make getting on track easier, especially for someone who wants to experience performance driving without having to immediately build, transport, maintain, and support their own dedicated track car.
I know how intimidating the jump into motorsports can be. There’s the car, tires, brakes, track prep, transportation, registration, safety equipment, and a whole pile of things you don’t even know you need to know yet.
I want to remove as much of that barrier as I can.
The idea is that you can show up, get into a properly prepared car, and spend your time learning and driving instead of worrying about all the logistics that normally come with a track day.
Coaching is a big part of that. Whether you’re completely new to the track or trying to find the last few tenths, I want to help drivers understand what the car is doing, where they’re leaving time on the table, and how to improve without making things unnecessarily complicated.
I also offer sim coaching for the same reason. The environment is different, but a lot of the fundamentals carry over. Braking, vision, car placement, consistency, racecraft, and understanding why you’re losing time all matter whether you’re sitting in a real car or a simulator.
More Than Just Rentals
My background is still very much on the mechanical, design, and fabrication side, and that isn’t going away.
L10 Motorsports also handles specialty automotive work, track preparation, custom fabrication, CAD design, 3D printing, suspension setup, diagnostics, and the weird one-off problems that don’t always have an off-the-shelf solution.
A big part of what I enjoy is designing something from scratch when the right solution simply doesn’t exist. That can mean modeling a custom part in CAD, 3D printing a prototype, testing it on the car, making changes, and eventually turning it into a finished part that actually solves the problem.
That might be a custom bracket, duct, mount, control panel, intake component, sensor mount, driver-cooling part, or something completely different. Sometimes the final part is 3D printed, sometimes it’s laser-cut or fabricated from metal, and sometimes it ends up being a combination of all of them.
I also enjoy improving systems that never worked particularly well in the first place — cleaning up race-car wiring, improving airflow and cooling, installing data equipment, changing suspension setup, or spending way too much time figuring out why a car is doing something it shouldn’t.
That design-build-test process is a big part of what L10 has always been.
The Approach
I’m not trying to make L10 Motorsports into a giant shop.
I like being directly involved with the cars and the people I work with. If you’re renting a car from L10, getting coaching, or bringing me something to work on, you’re dealing with the same person who prepared it, drove it, tested it, designed the part, or probably obsessed over some small detail that most people would never notice.
I started doing this because I love motorsports. I started later than some, figured a lot of it out along the way, and I’m still learning every time I get behind the wheel.
That’s really the whole idea behind L10.
Build it better. Drive it. Learn from it. Make it faster. Find the Last 10th.